Brand development
Creating your brand

Brand actions
Bringing your brand to life

Regardless of whether you are just starting out or have already gained experience, brand development is the key to a successful image. Laying the foundation for your brand or optimizing it:

◦ Best practice analysis: learning from the best.
◦ Positioning: differentiating from the competition.
◦ Why, How, What: creating clarity.
◦ Values: defining identity.
◦ Target group analysis and persona creation:
   understanding customer profiles.
◦ Brand architecture: building structure and orientation.
◦ Naming: expressing personality.
◦ Logo design: creating memorable brand marks.
◦ Design principles, colours & fonts:
   shaping perception.
◦ Visual language and iconography:
   developing visual identity.
◦ Tonality: harmonising communication.
◦ Style guide: ensuring consistency.

If you already have a well-established brand and now want to develop specific applications or products, I can help you to implement targeted actions that effectively promote your brand:

◦ Business equipment: business cards, stationery,
   invoice templates and more.
◦ Web design
◦ Magazines, brochures and books
◦ Presentations and presentation templates
◦ Flyers and advertisements: on- and offline.
◦ Social media: content planning, design
   and communication.
◦ Photo shoots: planning, booking and supervision.
◦ Brand-related product design

Let’s build a strong brand together that takes deep roots and becomes firmly established.

Together, let’s give your brand wings with targeted measures so that it rises above the rest and leaves an impression.

Are you in the very early days of your business idea?

In the exciting but challenging phase of a start-up, a strong brand design can make all the difference. I understand the concerns and uncertainties that come with this thrilling step. That’s why I’ve developed a special beginner’s package that offers you excellent brand design right from the start and takes you straight forward:

For €1,497 we work together on the most important brand and design basics for your business start-up.

Here’s what you can expect:
◦ You fill out the strategy questionnaire.
◦ Meeting I: Joint evaluation and brand positioning.
◦ II create two look-and-feel boards, including colour scheme,
   typography, and a logo design for each.
◦ Meeting II: We discuss the proposals and you choose
   your favourites.
◦ I create a basic style guide and hand it over to you,
   together with the standard logo versions for print and digital.

Together, with good cooperation, we can complete this process in about 2 weeks. This package offers you not only a professional brand design, but also an efficient time frame to realize your business idea.

If you have any questions or would like to learn more about how a strong brand design can help your business in the early stages, don’t hesitate to contact me. I am here to help you start your business and to be successful together.

hello@louie-design.com

+49 176 617 85 723

© 2023 Luisa Preiß