Book design
◦ Concept
◦ Layout and typesetting
◦ Image curation
◦ Cover design
◦ Production supervision
Gastronomy, 2019
Themroc book, heir to a restaurant legend. A picture album of pleasure, passion, and poetry. The Themroc on Berlin’s Torstraße was a trendy restaurant of the Mitte Bohemian scene. From Wednesdays to Sundays, old and young, rich and poor, but above all the art of living were guests here. After more than 10 years, it was time to call it a day, but not before celebrating once more.
Typography
Stubborn, imperfect, contradictory, and yet solidly functional and majestically elegant. The two fonts reflect the Themroc’s field of tension.
Font pairing
Optima, 1958, Hermann Zapf and Wolpe Pegasus, 1937, Berthold Wolpe
Colour
The orange-green striped linen cover is modelled on the shade, which in summer protected guests from heatstroke and enticed passers-by to visit.
Printed linen cover with gold embossing
Dramaturgy
A strictly rhythmic distribution of content dominates the seemingly chaos.
The page dummy organizes which content is located where.
Image curation
The carefully curated world of images from over a decade of restaurant operation serves as a visual respite between menus.
The heterogeneous imagery of a decade unfolds on the finest picture paper
Production
The change of paper between glossy art and haptic, open-pored makes the rhythm of the book perceptible.
Artwork
12 artists associated with Themroc each illustrated a menu that had already been typographically set. The only condition: black and/or green.
Artwork by Gregor Hildebrandt
Artwork in postscript by Alicja Kwade
Artwork by Patricia Ghijsens Ezcurdia
Text
Each menu is rounded off by a love letter from renowned cultural figures.
Love letter by Fanny Risberg
Details
Hidden in the binding of the book are Ali’s favourite songs and subtly form the soundtrack.
Credits
Publishers
Themroc Restaurant Berlin
Alireza Farahmand, Manuel Schubbe,
Joachim Zepelin
Lithography Jens Rosendahl
Print Gallery Print
Thanks to all participants
Saâdane Afif, Joey Antonovicz, Cäcilia Baldszus, Stephanie Bothor, Adrian Buschmann Juan Pedro Cantero, Max Dax, André Dural, John Eberstein, Amelie Esterházy, Alireza Farahmand, Darius Ghanai, Patricia Ghijsens Ezcurdia, Julija Goyd, Raven Sierra Green, Michael Hahn, Edgar Emma Eduard Herbst, Diego Heredia Sorribes, Maria Cristina Hervás, Gregor Hildebrandt, Johanna Laleh von Holst, Alexander Iskin, Love Kids, Malakoff Kowalski, Alicja Kwade, Olivier Lapeyre, Geno Lechner, Annlyse Lethinois, Qiao Li, Judy Lübke, Jonas Manthey, Christoph Müller, Carsten Nicolai, Caroline Peters, Tero Räsänen, Oliver Reese, Fanny Risberg, Yorgos Sapountzis, Martin Schanninger, Bettina Schrödl, Manuel Schubbe, Pola Sieverding, Elisabeth Tran, Jorinde Voigt, Gabriel Matthew Walsh, Katharina Weber, Maurice Weiss [Ostkreuz / Arte France Developpement], Joachim Zepelin
Photography of the book Carole Jachtmann
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