Branding
◦ Naming
◦ Logo design
◦ Design principles, colours & fonts
◦ Infographics
◦ Business cards
◦ Web design
◦ Pitch deck & one-pager
◦ Social media
◦ Corporate fashion
GreenTech, 2020–today
NIU NIU is a start-up specializing in recycling and providing critical raw materials for the energy and mobility transition. Originally born out of a UN research mandate, its mission is to reconcile and advance technological progress, environmental sustainability and social justice. #thenewnew
Logo
Recycle what is good is NIU NIU’s guiding principle. The wordmark, inspired by luxury fashion labels, rebels and breaks with expectations.
Logo on business card
Colour
A green mission does not have to be green. The pale violet of the jacaranda blossom stands for new beginnings. Together with cobalt blue and golden yellow, an innovative colour palette shines here.
Brand colours
Typography
Helvetica is robust, straightforward, and practical. The classic typeface casually contrasts the extravagant word mark.
Typography
Pitch deck
Between edgy, queer and corporate. The investor's pitch deck appeals to pioneers and traditionalists alike.
Pitch deck layout and infographics
Dylan Roman, Founder, and CEO of NIU NIU
Web design
Cover design for business plan
Team hoodie design
Social media
Environmental education via Instagram. Intelligent storytelling and bold graphics portioned into a few slides, that is user-centred design in action.
A post on cobalt, part of the environmental education campaign on Instagram
Credits
Portrait of Dylan Roman Hannah Sotelo
Website implementation Fernando Chepe
Content creation for social media Andrea Reyes
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